The new Mercedes-Benz Stadium in Atlanta houses the largest LED screen in the world - the “Halo Screen,” standing 6 stories tall, continuously wrapping around the stadium. The Astronauts Guild were challenged with creating 360 degree cylindrical live-action video of a fleet of new 2018 Mercedes-Benz vehicles flying around the camera. In order to deliver the 20K Hyper Resolution 360 content, we had to modify a 6 camera RED Weapon Helium 8K VR custom rig to capture the 48K of resolution necessary. The result is a collection of commercial spots which are as graphic and aggressive as the Mercedes-Benz vehicles are themselves. Every week, 75,000 people get to experience the shock and awe of the incredible Halo screen featuring our Mercedes-Benz spots between the greatest plays of the home team - the Atlanta Falcons.
Location Based Experiential Production - Hyper Resolution 360 Video
Production Companies: The Astronauts Guild, The Artery
Agency: Merkley + Partners